The Family Tree

Two brands. One story.

It started with brotherhood. It grew into a collective. FMB is where it began. Day 1 Collective is where it trains.

Where it began

Forever My Brother

Premium athleisure built on friendship and family. Heavyweight washes and relaxed fits for every day.

The Collective

Day 1 Collective

Performance activewear built on discipline, dedication, and dominance. Built for more.

Two models wearing matching green FMB hoodies and pants

FMB

Premium athleisure built around comfort, individuality, loyalty, and family.

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Two models wearing white and burgundy activewear with a black duffel bag.

Day 1 Collective

Activewear built around movement, endurance, dedication, and community.

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Behind the Scenes

The FMB Fashion Show

Backstage, on the runway, and everything in between.

Day 1 Collective runway look at the FMB fashion show
FMB black button-up and denim runway look

The FMB Community

Best Dressed

Send us a photo of you and your people in FMB. Our favorites get featured right here.

FMB customer wearing a black graphic top and shorts
FMB customer wearing an ivory button-up and denim
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The button opens your email app. Attach your photo and hit send. By sharing your photo with us, you are giving FMB Apparel permission to feature it on our website and social media.